Product Technology

The Meanest

A cleaning solution brand built around salt + water + electricity and positioned as non-toxic, fragrance-free, and tough on odours (per brand claims).

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Overview

The Meanest

A premium toxin-free cleaning range positioned to replace harsh, chemical-laced products across workplace and commercial cleaning routines.

Product Technology

The Meanest

Built around a “mean clean” positioning, The Meanest is presented as a high-performance cleaner that is tough on dirt, grease, grime, odors, and toxic chemical residue.

100% toxin-free
No residue, no additives
Non-bleaching and non-corrosive
Deodorizing, shelf stable, and ready to use

Core Use

All-purpose commercial cleaning

Positioning

Tough on dirt, safe on spaces

Operator benefit

No PPE required

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Industries

Built for Real-World Cleaning Demands

The Meanest is positioned for day-to-day cleaning across high-touch, high-traffic, and hard-working environments.

Buildings & Facilities

Designed for floors, touch points, bathroom fixtures, tables, countertops, and furniture.

Hospitality & Food

Works across dishes, appliances, service surfaces, and customer-facing environments.

Commercial & Utility Areas

Positioned to tackle grime, grease, odors, and high-contact routine cleaning needs.

Cleaning Scope

What It Cleans

The Meanest range is positioned for areas, materials, and stains across everyday operations.

Areas

High-Traffic Spaces

Floors and hard-surface furniture
Doorknobs and high-contact touch points
Bathroom fixtures
Tables and countertops
Dishes, kitchen surfaces, and appliances

Materials

Multi-Surface Compatibility

Stainless steel and chrome
Glass and glazed porcelain
Wood and vinyl
Non-porous plastics and enamel
Glazed tile

Tough Jobs

Stains, Residue, and Odors

Positioned to handle both visible mess and odour-causing buildup.

Organic Mess

Blood, body oils, dead skin, food residue, fruits, urine, vomit, and fecal matter.

Daily Build-Up

Coffee, tea, beverages, fingerprints, dirt, mildew, mold, grease, and rust.

Odour Control

Pet odor and other offensive smells, plus virtually anything else that needs a mean clean.

Mad Science

How It Works

The Meanest APC is described as a solution of hypochlorous acid (HOCl) and electrolyzed water.

Formula

Salt + Water + Electricity

The Meanest positions this simple combination as "a shockingly mean clean" built from nature's own cleaning compounds.

No residue
No additives
Non-bleaching
Non-corrosive
Deodorizing
Shelf stable
No PPE required
Ready to use

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Product Range

Three Mean Cleaning Solutions

The Meanest lineup combines all-purpose cleaning, degreasing, and odour elimination.

All-Purpose Cleaner

The Meanest APC

Active ingredient: hypochlorous acid (HOCl). Electric charge: positive.

Positioned as a ferocious all-purpose cleaner that is still 100% non-toxic and safe for regular use.

Degreaser

The Meanest Degreaser

Active ingredient: sodium hydroxide (NaOH). Electric charge: negative.

Designed to cut through grease and decompose proteins in heavier-duty cleaning situations.

Odor Eliminator

The Meanest OE

Active ingredient: hypochlorous acid (HOCl). Electric charge: positive.

Positioned to oxidize odor-causing proteins at the source until the smell disappears.

Clean Promise

Finally, A Clean That's Clean

The Meanest is presented as a way to clean spaces thoroughly without leaving toxic chemical residue behind.

The range is positioned around removing dirt, odors, grease, and grime while also removing dependence on chemical-heavy cleaning routines. This aligns well with Ethitec’s cleaner, safer, and more responsible product story.

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